If content is king, then a customer is the custodian. An unresolved customer query can have a significant business impact on both sides. When a business relies on email support or social media support like Twitter and Facebook, there are possibilities that some information could slip through the cracks or some might get lost in …
The past few months have witnessed some major shifts in the B2B Saas buying cycle – massive engagement, more click-throughs, and a hefty amount of content downloads. But despite the heavy numbers and immense participation, we seem to witness fewer conversions down the funnel. The reason behind this anomaly is, what I feel, the …