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Young millennials prefer OTT rather than broadcast content: Study

A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein one out of two watched entertainment either on desktop or mobile devices (exclusively). Some other …

Digital Video And OTT Poised For Dramatic Growth

Revenue from electronic home video streaming will surpass discs in 2016. In 2017, digital home video will overtake movie theatres as the largest contributor to US film, hitting  $17 billion. Consumers are going to have more access to channels and more choice as to how they consume media.  Devices will no longer be the blocker,  as desktop, laptop, …

Tablets Overtake Desktops, Europe Hotspot for Online Video

JW Trends of Online Video report has revealed video time watched per person is highest in Europe. Consumption patters across 6 continents were taken up for study. JW found that tablet users watched the most video per month (40 minutes), followed by desktop (30 minutes), and mobile phones (20 minutes). However, the company noted that the growing trend …

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