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US ‘cord nils’ tripled to 22% in last five years
According to a recent Diffusion Group (TDG) study, the number of US broadband households that do not subscribe to traditional pay TV service has almost tripled in the past five years since 2011. The figures of ‘cord nils’ in the US has come down from 8 million in 2011 to 22 million by the end of …
Strategy, not original content, will be the key to winning the OTT race, says TDG analyst
Online video streaming sites from Netflix to Amazon to Yahoo are scurrying to create original #content that will poach viewers away from their rivals. But an analyst with The Diffusion Group says that pouring money into scripted entertainment is a #strategy that is destined to fail. “Business strategies do not work forever, as the most effective schemes …
