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UK Ad investments to reach £19 Bn in 2017 16 November 2016

According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for 2017, leading to a total investment of £18.8 billion in 2017. According to the research, digital …

Digital Ads are Eating up TV Ad Budgets 25 August 2016

According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis points) in the second quarter of the year because of the boom in small businesses …

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