Ads play an important role in any kind of business. Whether it is creating brand awareness or persuading your audience to make a purchase, the right choice of ads can generate better revenue. As you search online, there are … Continue reading
According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for … Continue reading
According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading