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Unlock the potential of Distributed Ledger Technology in OTT industry

The digital landscape is constantly evolving. Everyone is gushing over Blockchain’s Digital Ledger Technology (DLT) that has brought transformation in the way organizations conduct their business transactions in recent years. The “crypto craze” around is the result of the $600 billion investment in the entire cryptocurrency market in 2017, a number which is only to …

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UK Ad investments to reach £19 Bn in 2017

According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for 2017, leading to a total investment of £18.8 billion in 2017. According to the research, digital …

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Digital Ads are Eating up TV Ad Budgets

According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis points) in the second quarter of the year because of the boom in small businesses …

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€754 million invested in digital advertising in Spain in 2016

According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop and mobile investments reach €328 million after having grown by 20.58% and only the mobile …

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Digital Challenges TV For Ad Dollars

  Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm comScore, and seen by CNBC, digital advertising is currently standing at about 80% of the …

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