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Spotify introduces targeted podcast advertising feature

Spotify announces the integration of targeted ads on its podcasting service. Now, advertisers can target users, who are streaming podcasts, with relevant ad campaigns and can trigger instant action. Earlier, advertisements on Spotify were only meant for free-tiers music listeners, but with this development, advertisers can reach out to the podcast’s listeners too. Commenting on …

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Spotify consistently dominates in new markets

Spotify, the global audio streaming giant, is eventually out-scoring its competitor – Apple Music, as per Q2 market reports. The music streaming service is gaining dominance on new markets including Hungary, Slovakia, Indonesia, Honduras, and Finland. Earlier, Spotify had a strong presence in the Spanish & Portuguese market, but with more & more subscribers tuning …

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Spotify introduces new Storyline feature for Artists

Spotify, the global music streaming giant, is testing a new storytelling feature called Storyline, similar to those of insta-stories and Facebook stories, where artists can share their thoughts as well as quotes and can interact better with the audiences. The new Storyline feature is now under-testing and is mainly designed for artists only. Some popular …

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Spotify Introduces New Conversion Metrics to Measure Ad Performance

Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, and manage future promotions accordingly. The metrics will mainly determine the behavior and actions of …

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In a first-of-its kind, audio streams to be included in Australia’s album charts

On Thursday, May 4, an announcement was made by trade body ARIA that on-demand audio streams for the first time will be taken into account in Australia’s official weekly album charts.This Saturday (May 13), the first ARIA Albums Chart to integrate streams will be revealed using data provided by Spotify, Apple Music, Deezer, Google Play …

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