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Spotify Introduces New Conversion Metrics to Measure Ad Performance

Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, and manage future promotions accordingly. The metrics will mainly determine the behavior and actions of …

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In a first-of-its kind, audio streams to be included in Australia’s album charts

On Thursday, May 4, an announcement was made by trade body ARIA that on-demand audio streams for the first time will be taken into account in Australia’s official weekly album charts.This Saturday (May 13), the first ARIA Albums Chart to integrate streams will be revealed using data provided by Spotify, Apple Music, Deezer, Google Play …

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