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Native display ads to spike up by a third in 2017

According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) of all display ad spending in the US. The growth is fueled by the increasing …

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Digital Video will keep growing, outperforming Display Ads

According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during the same forecast period. The growth will translate to a compound annual growth rate (CAGR) …

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UK ad spends are £10 Bn in 2016-Q1

According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in the region for online ads was slightly higher standing at an increasing of 16.9% reaching …

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