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What is an Ad Server and How does it Work? 25 February 2021

  If you are part of the ad tech ecosystem, you clearly know that ad tech is more than trade between publishers and advertisers as showing relevant display ads in less than a thousand milliseconds is easier said than done. Here’s where the importance of an ad server comes into play. In the next few …

How to Make a Compelling Ad Creative 13 January 2021

  Advertising is an essential factor when it comes to running a business or company. Well, while creating an advertisement may sound easy, crafting an effective and compelling ad creative is not a cake walk. Here are five tips to follow when planning and designing your creative display ad assets.   Use the Language that …

The Ultimate Guide to Measuring Display Ads 21 December 2020

    Just setting up your display ad campaigns for prospective customers is not enough. Measuring display ads is equally important. Just head to the analytics page and you would be surprised to see numerous graphs and charts. Well, all of these represent important metrics from the collected data through your ads. Here are four …

A Guide to Display Ad Strategies: All you Need to Know 07 October 2020

  In our previous blog Getting to Know Display Ads: An Introduction, we had explained all about display ads- the definition, kinds of display ads, pros and cons and also the various benefits of deploying display ads for your business. In this blog, we will explain all the possible display ad strategies to create a …

Getting to Know Display Ads: An Introduction 09 September 2020

  Be it brand building or generating leads, display ads are an engaging and eye-catching way to target the right audience and wrap it together in a funnel that generates results. In the next three minutes, you will be getting detailed information on what display ads are, and its benefits.   What are Display Ads? …

Native display ads to spike up by a third in 2017 10 April 2017

According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) of all display ad spending in the US. The growth is fueled by the increasing …

Digital Video will keep growing, outperforming Display Ads 17 March 2017

According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during the same forecast period. The growth will translate to a compound annual growth rate (CAGR) …

UK ad spends are £10 Bn in 2016-Q1 27 October 2016

According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in the region for online ads was slightly higher standing at an increasing of 16.9% reaching …

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