A new market research report by Credence Research titled “Internet Protocol Television Market (End-user – Commercial and Residential) – Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 – 2023” suggests that the global IPTV market was valued at US$30.64 bn in 2015 and is estimated to grow with a CAGR of 13.0% from 2016 to …
According to Leichtman Research, USA adults now report having Netflix in their homes than a DVR, for the very first time. According to the study, 54% US adults have Netflix, while some 53% have a DVR. In comparison, Netflix usage stood at just 28% in 2011 while DVR ownership was 44%. “Today, over 50% of households have …
According to a new survey from Thuuz Sports, contrary to conventional wisdom, most live sports viewers DVR their favorite live sports to watch it later. The survey found out that some 84.3% of subscribers use DVR to record sports, with 84% of them doing so several times a month. 75% of these users said they use the …
According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they would prefer a free TV, where they would ‘pay’ through their eyeballs and not credit …
The Leichtman Research Group (LRG) has published a report which shows that almost 81% of American households have VOD/DVR or use a SVOD service like Netflix, Amazon or Hulu. These numbers have been steadily growing over the past 2 years. The findings show that the usage of such services is much higher in the lower age …
Reports that Comcast might acquire Visible World, a programmatic TV ad platform provider, put a spotlight recently on the overhaul taking place in the video advertising world. Shortly after that announcement, the beam intensified when Nielsen bought eXelate, a data firm focused on digital advertising. These deals—and a slew of similar alliances—are reshaping the TV …
It could be argued that young people have begun to spend too much time immersed in the small screens of their smartphones, tablets and computers. But a shift in the content of the “small screen” has changed enough to apply to everybody. Where we once looked to the TV sets in our living rooms to …
