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What Features to Look out for in a Video Ad Server? 18 June 2020

  Before starting with your AVoD platform, it’s important to evaluate and select the best Video Ad Server that would cater to your exact requirements. One of the most common challenges you come across in the process is choosing the right video ad server for both small-scale and enterprise businesses. Well, we are here to …

Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams 08 September 2016

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …

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