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Most popular Cable Cutting device – Roku 31 July 2017
In today’s times streaming services are on the rise with streaming service players vying for the top spot and coming up with best-bundled packages to benefit the customer. However, the successful performance of streaming is dependent upon streaming devices like … Continue reading
Digital Video will keep growing, outperforming Display Ads 17 March 2017
According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during … Continue reading
1 in 5 Americans will not watch PayTV in 2017 20 January 2017
According to eMarketer estimates, One in five US adults will not watch traditional PayTV programming in 2017. The total number of household subscribers to cable, satellite, and telco TV services will fall down 0.7 per cent to 98.7 million, according to the forecast. An … Continue reading
Mobile Ads spending outlays TV in Australia 30 September 2016
According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion. Australia accounts for the highest smartphone … Continue reading
Snapchat to make $1 billion ad revenues by 2017 08 September 2016
Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million … Continue reading
Half of Internet users in Brazil use VOD services 25 August 2016
It comes as a surprise that Brazil is up to match up to US when it comes to the number of people that use VOD services. According to a recent research from Conecta and Worldwide Independent Network of Market Research, it was … Continue reading
