In today’s times streaming services are on the rise with streaming service players vying for the top spot and coming up with best-bundled packages to benefit the customer. However, the successful performance of streaming is dependent upon streaming devices like smart TVs or dedicated streaming boxes. With almost every major tech giant venturing into offering …
According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during the same forecast period. The growth will translate to a compound annual growth rate (CAGR) …
According to eMarketer estimates, One in five US adults will not watch traditional PayTV programming in 2017. The total number of household subscribers to cable, satellite, and telco TV services will fall down 0.7 per cent to 98.7 million, according to the forecast. An estimated 1.7 million US adults will cut the cable/satellite cords in this year, as most …
According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion. Australia accounts for the highest smartphone and tablet penetration in the Asia-Pacific region and digital mobile ads had also shown high rate …
Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million next year. The report also predicted that Snapchat’s ad revenues will climb by 155% year on …
It comes as a surprise that Brazil is up to match up to US when it comes to the number of people that use VOD services. According to a recent research from Conecta and Worldwide Independent Network of Market Research, it was discovered that 49% of internet users use one or more VOD service. The reach is …
