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Internet ad spending to surpass that of TV this year 05 June 2017

Internet / Digital ad spending in U.S will soon eclipse TV ad spending. An analysis by Kleiner Perkins suggests that the tipping point for new media will be coming in the next six months. Total global ad spend for TV as well as the internet was around $180 billion last year, out of which Digital …

Thailand’s NBTC seeks to set OTT industry standards 31 May 2017

The top 100 content providers for over-the-top (OTT) service platforms are likely to be put on a control list as officials work towards establishing industry standards. Content providers on OTT platforms like Facebook and YouTube, that have more than 1 million followers or subscriptions are categorized as the top 100 accounts. As per a regulatory …

Roku reveals key trends for Streaming Day 22 May 2017

A survey by Roku was released to celebrate Streaming Day on 20 May that was based on finding who and what influences people most when it comes to deciding what to watch. Some of its findings were: 56% of respondents felt that adverts suggesting television content was a major influencer for what they watched. Millennial …

Amazon’s NFL Thursday Night Football streaming win accelerates its live sports strategy 11 May 2017

Amazon beat Twitter on a deal to obtain streaming rights for 10 of the NFL’s Thursday Night Football games for the 2017 season, which is indicative of how valuable the Company considers offering live sports. Amazon reportedly paid $50 million which is five times more than what Twitter paid last season. Facebook and YouTube were …

Facebook to make an entry into TV-like programming in June 10 May 2017

Facebook is planning to launch TV-like programming, and the shows could be viewable right away in June. About 24 shows are in the pipeline for this big move into programming. Facebook is aiming at long- form marquee programming that is best suited for viewing on TV sets and shorter videos that will be cost effective …

Facebook user to be worth more than a TV viewer soon 08 May 2017

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …

Facebook launches new VR App 20 April 2017

Facebook’s most interesting Virtual Reality experiment is now available for all –  Facebook Spaces. Facebook Spaces is a Virtual Reality (VR) App where you can hang out with your friends as if there are sitting next to you. The “space” in Facebook Spaces is actually pretty simple. It consists of a table, a single menu and …

Facebook Enables Live 360 Video Streaming for All 17 April 2017

Facebook has announced that its Live 360 video streaming service is now open for all users. However, they will still require a compatible 360-degree camera with Live 360 integration in order to use this feature. This announcement from Facebook comes after Samsung’s new version launch of its 360 spherical camera. Facebook listed the range of …

Facebook Enables Live Streaming of Games from PCs 30 March 2017

The social media giant Facebook is aiming to expand its live video streaming service to the world of gaming taking the footsteps of Twitch and YouTube. Facebook has now opened up the stream for account holders to live stream from a webcam or a personal computer rather than only a mobile device. Facebook also states …

Amazon, Facebook, Twitter, YouTube in bidding war for streaming rights of Thursday night NFL 28 March 2017

After Twitter won the fight of streaming Thursday night NFL games last year, Amazon, Facebook and YouTube are all in the race of bidding for these rights this year. Last season twitter paid $10 million to secure the rights, was able to sell the ad inventory made available during the streams. CBS Corp. and NBCUniversal are paying a …

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