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VOD is 20% cheaper than YouTube: Channel 4 study 23 March 2017

According to a recent research by Channel 4, effective cost per thousand views on broadcaster VOD platforms is far cheaper than the equivalent cost for YouTube or Facebook. The true cost of  broadcaster VOD services is in fact just a third of the cost of Facebook. The research also found out that the broadcaster video on demand …

Video to top Spanish digital trends in 2017 06 March 2017

According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. According to the document, the top 12 digital trends in Spain for 2017 will be: …

Facebook finally bringing videos apps for Apple TV, Amazon Fire TV & Samsung smart TVs 17 February 2017

Facebook has finally confirmed that it is rolling out dedicated Facebook video apps for Apple TV, Amazon Fire TV and Samsung smart TVs. The move follows Facebook’s ability to cast videos to larger TV screens via connected streaming boxes in the last year. The function is native to the streaming devices and Facebook is bringing similar approach …

Social Video influences Consumer Purchasing Behavior 13 February 2017

A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials. 18-25 year-olds are spending an average of nine hours a week watching social video, which is an average …

Global OTT Video Services Market to Surpass 620BN EUR 06 February 2017

According to a recent Research and Markets’s addition of “State of World OTT Markets – Data & Forecasts up to 2020,” the global OTT Services Market is expected to Surpass 620 Billion EUR by 2020. The report covers Internet access and usage, search, social, mobile, video, cloud, digital contents, e-commerce, communication and online games markets. 7 regions and …

Facebook is reportedly bringing a video app for Apple TV 02 February 2017

According to a recent Wall Street Journal report, Facebook is reportedly working on bringing a tvOS app to viewer’s living rooms with all its videos. This no doubt will increase Facebook’s video ad reach and will eventually move the company towards becoming a “video-first” company. Facebook has recently been pushing its live video feature as …

Facebook to Prioritize long-form Videos in Feeds 01 February 2017

The social media giant Facebook is making yet another move to make online videos a central part of their content mix, with a change to its algorithm to prioritize long-form video clips in the News Feed of the users. Earlier the criterion was to rank rank videos that get most completion rate but the algorithms are now …

Facebook to test mid-roll video ads 12 January 2017

Facebook is reportedly starting to test mid-roll video ads on its platform so that publishers can monetize the videos they upload on Facebook. According to reports, the trial will allow publishers to place mid-rolls into video clips once a viewer has watched for at least 20 seconds. Facebook is said to sell these ads and give …

India to get NBA Live Streams via Facebook 11 January 2017

The NBA will stream a regular season game via Facebook Live for the first time on January 2nd across India. Facebook streamed Sunday’s game when Sacramento Kings lost against the Golden State Warriors via league’s newly released “NBA Mobile View” feed, delivering a closer shot of the action optimized for tablet and phone screens. “We are …

Facebook launches Live Audio Streaming 06 January 2017

After announcing Live video streaming and 360-degree live video streaming, Facebook jumps onto launching offering a complete package of live streaming as live audio streaming. The company announces this feature as a response to the customer feedback on demanding live audio streaming. The company is said to partner with brand like BBC World Service and Harper …

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