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VOD is 20% cheaper than YouTube: Channel 4 study 23 March 2017
According to a recent research by Channel 4, effective cost per thousand views on broadcaster VOD platforms is far cheaper than the equivalent cost for YouTube or Facebook. The true cost of broadcaster VOD services is in fact just a third of … Continue reading
Video to top Spanish digital trends in 2017 06 March 2017
According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. … Continue reading
Facebook finally bringing videos apps for Apple TV, Amazon Fire TV & Samsung smart TVs 17 February 2017
Facebook has finally confirmed that it is rolling out dedicated Facebook video apps for Apple TV, Amazon Fire TV and Samsung smart TVs. The move follows Facebook’s ability to cast videos to larger TV screens via connected streaming boxes in the last … Continue reading
Social Video influences Consumer Purchasing Behavior 13 February 2017
A recent research has revealed that three quarters, some 74% of consumers are watching some or the other form of video content on social media, which is positively affecting their purchasing decision making, especially that of millennials. 18-25 year-olds are … Continue reading
Global OTT Video Services Market to Surpass 620BN EUR 06 February 2017
According to a recent Research and Markets’s addition of “State of World OTT Markets – Data & Forecasts up to 2020,” the global OTT Services Market is expected to Surpass 620 Billion EUR by 2020. The report covers Internet access and usage, search, … Continue reading
Facebook is reportedly bringing a video app for Apple TV 02 February 2017
According to a recent Wall Street Journal report, Facebook is reportedly working on bringing a tvOS app to viewer’s living rooms with all its videos. This no doubt will increase Facebook’s video ad reach and will eventually move the company … Continue reading
Facebook to Prioritize long-form Videos in Feeds 01 February 2017
The social media giant Facebook is making yet another move to make online videos a central part of their content mix, with a change to its algorithm to prioritize long-form video clips in the News Feed of the users. Earlier the criterion … Continue reading
Facebook to test mid-roll video ads 12 January 2017
Facebook is reportedly starting to test mid-roll video ads on its platform so that publishers can monetize the videos they upload on Facebook. According to reports, the trial will allow publishers to place mid-rolls into video clips once a viewer has … Continue reading
India to get NBA Live Streams via Facebook 11 January 2017
The NBA will stream a regular season game via Facebook Live for the first time on January 2nd across India. Facebook streamed Sunday’s game when Sacramento Kings lost against the Golden State Warriors via league’s newly released “NBA Mobile View” feed, … Continue reading
Facebook launches Live Audio Streaming 06 January 2017
After announcing Live video streaming and 360-degree live video streaming, Facebook jumps onto launching offering a complete package of live streaming as live audio streaming. The company announces this feature as a response to the customer feedback on demanding live … Continue reading
