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Data drives OTT enhancement, but lack of standards is a problem

With the potential for a record number of new video streaming platforms launching in 2016, along with the addition of exciting new technologies like virtual reality and 4K quality video, the online video world – and the requirements for bandwidth on all networks – is about to get a whole lot bigger. Getting the best …

Ad blocking becomes $22B headache for online video providers, advertisers

Consumers love ad blocking as without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster. Samantha Bookman from Fierce Online Video says, “That leaves online video providers that derive their revenue from advertising in a bind: Ads on their players aren’t being seen, and they’re not getting paid …

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