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Research – Free trials often end up to Subscription

According to a research by Pask Associates, nearly one-third of OTT free trials convert to a paid subscription.¬†More than one-fourth of U.S. broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed to at least one trial service after the free period expired. While spending on transactional …

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