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Over-the-top (OTT) devices market leaders amongst digital platforms

Over-the-top (OTT) devices have raced ahead leaving desktop behind as the leading digital platform for premium video ad views in Q1 of 2017 in the US as per online ad technology firm FreeWheel. As per “The Power of OTT: Audiences & Engagement report, OTT lets marketers to target viewers that are harder to find on …

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Olympics, US election drive Video Monetization Growth

According to the ‘Q3 Video Monetization Report’ from FreeWheel, content consumption on non-linear is growing fast, and more of this is taking place on bigger screens. The report also stated that the major events in sports and national interest (such as elections) supercharge this consumption. Mostly driven by the short form video content, the ad views …

Desktop/laptop’s 37% share of the ad landscape is now the lowest ever

The FreeWheel Q1 analysis, out today, has some fun stats, measuring some aspects of streaming that don’t get put out there very widely, very often. The FreeWheel report says desktop/laptop’s 37% share of the ad landscape is now the lowest ever. Ad dollars are now being spread nearly equally between those laptops and OTT/VOD (36%) …

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