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89% of OTT Viewing Takes Place on TV Sets – Nielsen

Nielsen recently announced the results of a study according to which streaming services are becoming more common every day with more than 50% of US households using some type of OTT video service. Since 2014, it’s been able to track audiences for streaming programming. But with its new SVOD Content Ratings, the company says it …

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Netflix – Viewing habits in Asian countries

According to findings of a study, Malaysians love to watch movies and TV series online. The study reveals Netflix’s peak video streaming hour is as late as 10 pm in Malaysia, Singapore and South Korea. Netflix says that at around 7 am, there is an increase of 34% in viewership worldwide for comedy. In India, …

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