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All major TV networks to launch digital platform by 2022

According to a report, considering the unbundling of cable TV packages, almost all major TV network will launch OTT platform by 2022. The OTT powered direct-to-consumer services will be built on the services that have already been launched such as HBO Now, Starz, CBS All Access, Showtime etc. The report also claims that major TV …

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Netflix tops the list of US SVOD services – Parks

Market research firm Parks Associates published a list of the top-10 subscription OTT video services in the US market. The list is based on subscribers’ count and Netflix tops it, yet again. Netflix captures this year’s top spot, followed by Amazon Prime Video, and Hulu. Here are the top 10. Netflix Amazon Prime Video Hulu …

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YouTube top ranking in terms of Mobile video viewing on Android

According to new data from App Annie, Americans spent around 12 billion hours on the top 10 video streaming apps on Android in the period ending July 2017. This number has grown 45% year-over-year. Those surveyed spent 80% of those 12 billion hours on YouTube app alone. YouTube comes pre-installed on most Android phones. Premium …

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Hit series Game of Thrones season seven premiere breaks all HBO records

The season 7 premiere of the hugely popular TV series Game of Thrones broke HBO records by garnering 16.1 million viewers across HBO, video-on-demand and streaming. 10.1 million viewers watched the opening episode of GOT surpassing HBO’s previous high of 8.89 million and up 27% over the season six debut. The remainder of 6 million …

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Cord cutting – History, Current Scenario and What to expect in the future

Cutting the cord or canceling your cable or satellite TV service in favor of a streaming service seems to be the trending topic these days. Cord-cutting is an actual phenomenon. It implies dumping a traditional TV subscription or cable service to switch over to a streaming service to consume your content or watch TV programs …

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YouTube launches 360-degree video on the big screen

360-degree video streaming is being introduced on the big screen by YouTube. Susan Wojcicki, CEO of YouTube announced on Wednesday at the Google I/O conference that the updated YouTube TV app with support for 360 video and will be available for platforms connected to TV which will include smart TVs and gaming consoles. YouTube also …

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Consumers subscribing to multiple streaming services are on the rise

According to a recent report by 451 Research, about a fifth of US consumers are paying for more than one streaming services. The research noted that 19% streaming users subscribed to three or more OTT platforms, which is four points up from the previous year. In a race of creating their own bundles of OTT …

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HBO Now Passes 2 Million US Subs

HBO has reportedly passed over 2 million household subscribers for its over the top service HBO Now in the US. According to the parent company Time Warner, “HBO is just as focused on reaching consumers abroad, with over-the-top lunches in Spain, Brazil and Argentina in 2016″. The partnership with Amazon has given a huge space for …

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63% US broadband homes subscribe to OTT

Parks Associates has released its list of top 10 OTT services of the year, based on the number of subscribers. No doubt, Netflix remains on top in charts but, to much surprise services such as Sling TV, Showtime, and CBS have emerged in the list over the past year. Here is the raking in order: …

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How to Win your OTT Audience?

Hola Guys! We have covered the “10 Tips for Selecting the Right Video Streaming Platform” in our last blog and we’re happy you guys have enjoyed it so much. And now that you know what all you need while launching your own video streaming platform, it is as essential to know what your viewers expect …

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