Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Hotstar - Latest updates on Hotstar

Ad supported platform YouTube Originals goes live in India 07 September 2018

Google owned video streaming platform, YouTube is all set to bring its YouTube Originals to India. The India Originals will be YouTube’s ad-supported video platform. But on later stage, an ad-free subscription service, YouTube Premium might get launched. The recent rise of online streaming platforms such as Amazon, Hotstar and Netflix, among Indian audiences have …

OTT player Hotstar raises Rs 516cr, to up its game against global players 16 August 2018

Novi Digital media owned OTT platform Hotstar has reportedly secured $73.8 Mn (INR 516 Cr) from Star US at a valuation of $265 Mn. The online streaming media giant will use the funds to combat competition from global SVOD giants such as Netflix and Amazon Prime. Currently, Hotstar boasts of nearly 7 lakh paid subscribers. …

Flipkart partners with Hotstar for an online ad platform 23 July 2018

India’s largest online retailer, Flipkart has struck a strategic alliance with online video streaming service Hotstar for launching a video advertisement platform. This alliance is aimed at creating more revenue from the rising video advertising business. The new video ad platform, Shopper Audience Network, will enable brands to target consumers through personalized video ads on …

Madrid to host second edition of annual OTT Summit 11 July 2018

SportsPro has announced the second annual OTT summit in association with Olympic Channel. Representatives from channels such as Olympic Channel, NBC Sports Group, PGA Tour, Twitter, Turner Sports, Hotstar etc. will be among the speakers in the summit scheduled to be held in Madrid, Spain. Nick Meacham, Managing Director at SportsPro Media, said: ‘‘It’s a …

Tata Sky planning to offer leading OTT services direct-to-home 23 May 2018

As per reports, direct-to-home television company Tata Sky is planning to offer Netflix, Hotstar, and Amazon Prime. Tata Sky which is unfazed by the OTT wave till now has registered Rs 400 crore to Rs 408 crore in the last fiscal year. Harit Nagpal, Managing Director, and Chief Executive Officer, Tata Sky, quoted, “We are …

Novi Digital which runs Hotstar posts net loss for FY17 25 April 2018

Novi Digital Entertainment, the parent company of online video streaming service Hotstar has reported a 20% rise in losses for FY17 to INR 489 crore. According to reports, the VOD platform has witnessed a 79% increase in revenues in FY17 to INR 320 crore. The subscription revenues increased 5 times to INR 129.5 crore between …

Netflix in talks with Reliance Jio for content sharing 09 April 2018

Streaming giant Netflix and Indian Telco spearhead Reliance Jio are in talks to collaborate where the former would share its entire content catalog of titles to Jio in return for a royalty fee or that the online streaming service will choose to make select locally relevant content available to Jio. The deal as per reports …

Hotstar introduces annual subscription for live sports event 02 April 2018

Star India’s popular SVOD service has introduced a sports subscription service which will include live sports such as IPL at an annual subscription fee of Rs 299. While the delayed sports feed will be free as before, watching live sports will be chargeable. For the unsubscribers, IPL 2018 will be a 5-minute delay affair. Hotstar …

OTT consumers to hit 4 million mark by 2020 13 March 2018

According to a report, the number of “digital only consumers” India to reach 4 million by 2020 all thanks to smartphone penetration and affordable data pricing in the country. The report also revealed that there are currently 1-1.5 million “ digital only consumers” are there in the country and digital subscription revenue will grow enormously …

Netflix and Prime Video driven pay streaming expected to reach 450 million by 2022 06 March 2018

According to Home Video and OTT Video Forecast, Global Report, online video platform giants such as Netflix, Amazon Prime Video. Hulu, Hotstar, iflix etc. are driving the paid-for streaming market to 450 million by 2022. The number of homes paying for subscriptions to streaming video services has surpassed 250 million marks and by 2018 end, …

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter