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Number of households streaming video globally exceeds 250 million

According to reports, the number of households worldwide paying for streaming video now exceeds 250 million. The report also suggests that the number will reach about 300 million by the end of 2018 and more than 450 million by 2022, all thanks to the growing popularity of online video platforms such as Netflix, Amazon Prime, …

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90% of users prefer to watch online content on mobile:Hotstar report

Hotstar, the OTT platform of Star India reports that affordable data charges are resulting in promising growth for OTT consumption in mobile with close to 90% of users preferring to watch online content on smartphones, tablets etc. Hotstar report also claims an average user spends 2.5X more time watching content on mobile, than on the …

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Hotstar’s premium subscription plans to be cheaper

Star India’s OTT platform Hotstar has cut down the subscription price of its annual, half-yearly and quarterly plans. The call is to encourage users to subscribe to long duration plans. While the monthly subscription price of the online video platform remains unchanged, the annual subscription has been reduced to 49% to Rs 1200. Similarly, the …

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Bharti Airtel and Star TV to strike a content deal

Bharti Airtel extends hands to Star TV to distribute the network’s digital content through Airtel TV app and a free subscription of the hugely popular online video platform, Hotstar to select consumers. The deal is meant to counter Reliance Jio which had content deals with Eros and AltBalaji recently and through this deal, Airtel expects …

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Global OTT viewers prefer one access point for video streaming

If reports are to believed, global viewers, prefer one single access point instead of juggling among online video streaming platforms such as Netflix, Amazon Prime, Hulu, etc. The study also claims that 39% would prefer to have pay TV or free over-the-air viewing only, 24% would prefer pay TV and one SVOD service of choice, …

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Indian startup setup theatre for OTT screening

Teriflix, a Bengaluru based tech startup has given binge-watching a new meaning as it comes up with the first mini-theatre for screening over-the-top (OTT) content from online video platforms such as Netflix, Amazon Prime Video, etc. The setup will have a 135-inch screen, full HD projection, 7.2.4 Dolby Atmos sound system, amplifiers, speaker systems, and …

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Indian OTT firms rely heavily on content ads

Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the reason why the two have dominated the Indian OTT market base leaving Netflix and Amazon …

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Indian Digital media sector to flourish in 2018

According to analysts, falling price of 4G handsets and improved data speed will only transform the Indian digital media and entertainment startup sector. Indian digital and media industry may also see several consolidations among video streaming platform, hefty investment by international music apps and a substantial increase in subscription-based and mobile advertising revenues. While OTT …

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Hotstar ties up with Awesomeness for additional content

Star TV’s digital streaming platform Hotstar has collaborated with American entertainment company Awesomeness to provide additional content to its subscribers. Hotstar is targeting the Gen Z audience through this content deal. Awesomeness which is the subsidiary of DreamWorks Animation offers content through AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck and boasts Comcast, NBCUniversal, and Hearst as its …

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Netflix still has a long way to go in India

According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well behind the established players such as Star TV backed Hotstar and Viacom’s Voot. The fourth …

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