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Netflix tops the list of US SVOD services – Parks 13 November 2017

Market research firm Parks Associates published a list of the top-10 subscription OTT video services in the US market. The list is based on subscribers’ count and Netflix tops it, yet again. Netflix captures this year’s top spot, followed by Amazon Prime Video, and Hulu. Here are the top 10. Netflix Amazon Prime Video Hulu …

21st Century Fox Is ‘All Digital’, says CEO 02 November 2017

In a recent interview with CNBC reporter Julia Boorstin at The Paley Center For Media’s 2017 International Council Summit in New York, James Murdoch – CEO, 21st Century Fox said the company is betting bricks on over-the-top streaming. Citing the case of Hulu’s live OTT TV service, he reveals his plans to roll out bundled …

Sony TV ropes in Hulu’s CEO 30 October 2017

Mike Hopkins is leaving Hulu to join Sony. He’ll report to new Sony Pictures Entertainment boss Tony Vinciquerra. Sony TV has been restructuring its leadership over the last year and this move comes as no surprise. Mike is being replaced by Randy Freer, the COO of 21st Century Fox who interestingly has been colleagues with …

Consumers continue to move away from Pay TV 06 October 2017

According to a Q2 2017 study by TiVo, more than 85% of cord-cutters felt that pay TV services were too expensive. Cost was one of the main reasons they chose to cancel their cable or satellite service. Apart from price, respondents also cancelled their pay TV service since they are using an internet streaming service …

Streaming accounts for 12% of total TV viewing, says Nielsen data 05 October 2017

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

60% of Hulu viewers opt for binge watching 04 October 2017

Hulu’s latest Insights study delves into Hulu users viewing habits. Some of the findings from the study were: 60% liked to watch multiple episodes of a series in one sitting. 8% watch an entire season or series in one day leaving 32% of viewers watching episodes on a week-to-week basis. 66% of viewing for each …

Cord cutting on the rise 23 September 2017

An entire generation of cord cutters has been generated, thanks to how easy and relatively cheap it is to access an online streaming service such as Netflix, Hulu and Prime Video. Some statistics from Statista reveal the following: 61% of adults 29 and younger use an online streaming service as their primary mode of watching …

Hulu becomes first streaming service to win an Emmy in the Outstanding Drama Series category 20 September 2017

Hulu created a record of sorts by becoming the first OTT streaming service to garner a Primetime Emmy award in the Best Series category for it’s series “The Handmaid’s Tale”. Additionally, its lead actress Elisabeth Moss won her first Emmy for her standout role as Offred in “the Handmaid’s tale”.

Hulu spending on content increases 20 September 2017

Hulu is expected to spend about 2.5 billion US $ on content in 2017 as it announced its plans to launch 7 new original series in the next 6-9 months according to Variety. This move comes after other streaming services announced their investment plans in original programming.

Hulu ranking higher than Netflix and Amazon in terms of usage 18 September 2017

64% of TV viewers watch Hulu more now than a year ago, according to a report by Hub Entertainment Research. According to the report, 56% of respondents watch more Netflix than 12 months ago. There was a rise in Amazon viewing too. There were greater number of respondents who used Hulu as compared to Netflix …

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