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Streaming Enabled TV used by 56% of adults – IAB Study

In the last two years, number of people with an internet connected TV and the amount of time spent watching streamed programming has gone up. Interactive Advertising Bureau (IAB)’s findings reveal that the U.S has passed the halfway point. A study conducted by IAB “The Changing TV Experience: 2017” reveals that 56% of U.S adults …

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84% of respondents in a survey in Ireland said they watch Video-on-Demand

Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to a July 2016 report from Interactive Advertising Bureau Ireland (IAB Ireland). While 65% watched movies on demand in March 2016, sports were the most-watched live streaming genre, at 45% of respondents. The vast majority (84%) of …

U.S. Online Ad Spending Continues to Catch TV

Internet advertising revenues in the U.S. totaled $49.5 billion in 2014, according to the Interactive Advertising Bureau,  a 16% increase over 2013 revenues. The trade body on Wednesday released its annual Internet Advertising Revenue report, which was conducted by PricewaterhouseCoopers. The report said the industry enjoyed its fifth year of consecutive double-digit growth. Meanwhile, ad spending …

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