Ihs - Latest updates on Ihs
Overall On-Demand TV viewing was just over 3 hours in UK
In spite of the hype around connected TVs and the industry’s move towards connected devices, services and apps, recent research by IHS shows that European viewers have some “catching up” to do when watching Catch up TV. In UK, overall TV viewing was just over 3 hours, however on average they spent 67 minutes watching …
SVOD and Pay TV all set to boom
Streaming services and pay TV platforms are set to grow exponentially in the next few years while free-to-air broadcasters continue to lose viewers, albeit at a modest rate. Video on demand service Netflix is predicted to hit 3 million subscribers if it achieves a similar market penetration- 36%- as it has in the US. And …
