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High Dynamic Range for mobile: HDR Premium, Dolby Vision, and more 09 January 2018

In my previous blog on HDR and enhancing the effect of 4K, we had discussed the traits of High Dynamic Range being designed to accommodate a greater range of contrast in a video content. HDR allows images with high contrast to be displayed with much greater clarity and more details in the shadows and highlights. …

Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found out that individuals engage more and pay greater attention on immersive advertising. The data of …

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