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Roku to launch an OTT Advertising Measurement Service 19 January 2018

Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a Reach Insights tool, which marketers can use to quantify their ad campaigns. There are Tune-In …

Choosing The Right Ad Network For Your Online Video Business 13 August 2015

  Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site can be sold through an ad network. The ad network aggregates ad inventory from across …

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