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India’s OTT - Latest updates on India’s OTT

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Regional content may drive OTT consumption to 75% by 2021

According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content. OTT apps’ surge has made entertainment an activity where people spend most of their mobile data on. On-demand video platforms have crossed 100mn+ users in India with Hotstar leading the …

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Netflix still has a long way to go in India

According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well behind the established players such as Star TV backed Hotstar and Viacom’s Voot. The fourth …

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Asia Pacific OTT market leaping ahead

The Over-the-Top (OTT) business in Asia Pacific was unorganized with the presence of geographically focused players such as Hooq, Spuul, BoxTv, etc. It began full-fledged in 2015 with the arrival of Netflix in Japan and Australia, which slowly landed in other APAC countries the following year. Today the region is host to a number of …

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India’s OTT growth will be fuelled by Ad revenues

In exchange4media Mobile Awards, 2017 – The Maddies, Uday Sodhi, ‎Executive Vice President and Head – Digital Business – ‎Sony Pictures Networks India Private Limited (SPN), forecasted that the Indian OTT space will remain ad-supported for a very long time. He spoke about the challenges in the current OTT ecosystem. He quoted, ”In India, it’s …

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