Interactive Advertising Bureau - Latest updates on Interactive Advertising Bureau
Streaming Enabled TV used by 56% of adults – IAB Study
In the last two years, number of people with an internet connected TV and the amount of time spent watching streamed programming has gone up. Interactive Advertising Bureau (IAB)’s findings reveal that the U.S has passed the halfway point. A study conducted by IAB “The Changing TV Experience: 2017” reveals that 56% of U.S adults …
