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Internet ad spending to surpass that of TV this year

Internet / Digital ad spending in U.S will soon eclipse TV ad spending. An analysis by Kleiner Perkins suggests that the tipping point for new media will be coming in the next six months. Total global ad spend for TV as well as the internet was around $180 billion last year, out of which Digital …

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80% of total global internet traffic to be driven by video by 2020.

Nearly 80 percent of total global internet traffic will be driven by video in 2020. Success in digital video involves navigating an evolving set of platforms, consumer usage cases, advertising models, and content strategies. The second annual L2 Intelligence Report: Video 2016 evaluates the approach and performance of 200 consumer brands across seven categories on …

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Smart TVs used in half of Argentina’s connected homes

According to the latest report from Carrier y Asociados, Argentina’s homes are no longer depending on a single device to access the Internet, and each households owns on average 5.8 devices through which it has access to different online services. PCs are available in 99% of connected homes while 98% have at least one smartphone. …

How Facebook stumbled into India’s fight for net neutrality

The fight for net neutrality has come to India. Last week, two companies withdrew from Facebook’s Internet.org project, citing neutrality concerns, and the remaining companies are facing mounting pressure to bail out. But while Internet.org has drawn most of the headlines in the US, it’s just one part of a much larger struggle in India, …

Gov’t may block Comcast-Time Warner merger, new boost for Net Neutrality

According to a report by Bloomberg finance news agency, the Department of Justice is “nearing a recommendation” to stop Comcast from purchasing Time Warner Cable. The two firms involved in the potential deal are already the largest and second-largest cable companies in the United States, respectively; the merged firm would be vastly larger than its …

Feud between Telcos and OTT players grows at Mobile World Congress 2015

Held in Barcelona last week, the most recent iteration of the annual conference for everything mobile saw several senior executives representing major telco operators still expressing discontent with the way Internet giants such as Facebook Inc and Google Inc are reaping benefits in solving the age-old problem of hooking up the entire planet to the …

Indonesia probable amongst nations preferring Streaming over TV

The study, titled “10 Hot Consumer Trends 2015”, surveyed thousands of Internet users in 23 countries and found that 75 percent favored streaming rather than watching broadcast TV, a significant increase from 61 percent in 2011. Thomas Jul, the newly installed president director of PT Ericsson Indonesia, said that although the survey did not include Indonesia, …

Vodafone to launch UK TV services

Mobile operator Vodafone announced plans to introduce TV services and residential broadband in UK next year. Vodafone already offers TV in five markets – Germany, Portugal, New Zealand Spain and the Netherlands – and now claims 9.6 million multi-screen, multi-platformTV customers across fibre, mobile and IPTV. Stop earning in pennies from CPM and Ad-based revenue model …

MGM: A lion in the TV jungle

Having turned 90 this year, MGM studio has secured new cash that it will invest in content, and as the zeitgeist moves from big to small screen, will look to build its roster of TV shows. The film-to-TV offerings have helped open doors and build relationships in the TV content community since MGM emerged from bankruptcy three years …

Virgin territory for Shomi

Canadian on-demand service Shomi has acquired exclusive local SVOD rights to The CW’s Hispanic US-themed comedy Jane the Virginand CBS drama Madam Secretary. Furthermore, Californication will be available in its entirety as a SVOD product for the first time, and classic shows such as Star Trek: The Next Generation, Star Trek: The Original Series and Twilight …

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