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U.S. Connected-TV Penetration Passes 50% 28 May 2015

About 56% of all U.S. homes have at least one TV set connected to the Internet via a gaming console, a Blu-ray player, a smart TV or through a stand-alone player such as a Chromecast adapter, Roku, Apple TV, or Amazon Fire TV device, Leichtman Research Group found in a new survey. That’s up from 44% …

Apple May Provide Local Programming On Its Web TV Service 27 May 2015

Re/code recently reported that Apple Inc. might be planning to launch its own web TV service as early as September this year. Not only that, the company might also offer consumers programming from local TV stations on its service. “As of the moment, Apple is now engaged in negotiations with the major broadcast networks, trying to …

Industry ponders the future of television 26 May 2015

Ten years from now television as a device and a medium won’t exist, according to one of the predictions from screen industry executives in a new report. Understandably, reps from the free-to-air networks reject that notion while others aren’t sure how and where content will be consumed in 2025. The Swinburne Institute for Social Research interviewed 25 …

Nielsen: TV + online campaigns increase audience reach 22 May 2015

The fragmenting media landscape is affecting advertising reach for the better, according to leading industry analyst Nielsen. The measurement giant used its Total Ad Ratings platform to research the effectiveness of 12 campaigns across traditional TV and the Internet TV platform, which were intended to reach people aged 18 to 49. All of them were …

Netflix in China? Big challenges lie ahead 21 May 2015

Netflix stock shot above $600 last week on reports that the company was in talks to enter China, but the company will likely not find an easy road in Asia’s largest economy. The Video streaming service—whose shares were changing hands at $618 Wednesday—spoke with several Chinese companies about potentially partnering in China, according to reports …

Four in 10 adults say ‘too much’ violence on TV 20 May 2015

Four in 10 adults say there is too much violence and swearing on British TV, while a third say there is too much sex, according to Ofcom’s latest attitudes to broadcasting survey. It found one in five adult viewers had been offended by something they had watched on TV in the past year. Ofcom said older …

What Verizon’s AOL Acquistion Might Mean For OTT Advertising 18 May 2015

Ad buyers say that the connected TV landscape, at least in its current state, can be a messy, disjointed place to run ad campaigns. And once Verizon Communications’s $4.4 billion deal for AOL becomes official sometime later this year, that will likely still be true, say agency and advertising technology executives. At least for the time being. Among …

Worldwide smart TV shipment volume estimated to reach 88 million units in 2015, says MIC 15 May 2015

The worldwide smart TV shipment volume is estimated to reach around 88 million units in 2015, about 41.2% of the worldwide LCD TV market, according to MIC. “Consumers’ high acceptance of high-end products drove the Japan Internet TV penetration to over 50% in 2014,” said Cindy Gu, industry analyst at MIC. “In western Europe where …

Satellite TV revenues to overtake cable TV revenues in 2015 14 May 2015

Satellite TV (DTH or DBS) revenues will overtake total cable TV revenues this year, according to the Digital TV World Revenues Forecasts report, covering 138 countries. Satellite TV revenues will make up 46 percent of total revenues in 2020, from 44 percent in 2014. Cable TV revenues (both analogue and digital) reached 46 percent in …

What’s next for TV? INTX looks to the future of the industry 08 May 2015

The National Cable and Telecommunications Association, which hosts the show, renamed it to INTX from The Cable Show this year, citing a shift in focus to the digital media and entertainment economy. The show continues through Thursday at McCormick Place. The experience of TV In the future, viewers could regularly take in TV through goggles, …

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