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Over-the-top (OTT) devices market leaders amongst digital platforms

Over-the-top (OTT) devices have raced ahead leaving desktop behind as the leading digital platform for premium video ad views in Q1 of 2017 in the US as per online ad technology firm FreeWheel. As per “The Power of OTT: Audiences & Engagement report, OTT lets marketers to target viewers that are harder to find on …

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Role of Mobile Phones in the Future of TV

The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and newer innovations like AR/VR are responsible for this transformation. It is estimated that a convergence …

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What is IPTV? How does IPTV work?

Introduction When we talk about online streaming, there are many terms we come across, IPTV being one of them. We are experiencing a paradigm shift from traditional modes of broadcasting like cable or satellite TV towards internet based streaming and, IPTV as a system has a major role to play in this transitional phase. Customers …

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