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Online video subscribers on the rise in China

China is witnessing an exponential growth in digital video. Its subscription video-on-demand (SVOD) segment is attracting larger audiences compared to live streaming video which has also been growing rapidly. The number of SVOD subscribers in China will reach 144.0 million this year according to projections from JP Morgan Chase & Co. This amounts to more …

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Netflix and YouTube dominate Asia in Video Streaming

A recent study by ValuePenguin lists the top video streaming apps in Asia. This research is based on Apple App Store’s data that shows the number of downloads and revenue rankings of the most popular streaming apps in 13 Asian regions including India, Indonesia, Singapore, Malaysia, Vietnam, Thailand, Hong Kong, Taiwan, Philippines, Australia, China, Korea …

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Netflix brings Original content in China

Netflix recently agreed to a deal with Baidu’s iQiyi – a top video portal in China with nearly 500 million monthly viewers to give its programming a presence on Chinese soil.  For now, though, Netflix is focused on closing similar distribution deals for Mainland China. It previously licensed out ‘House of Cards’ to video service Sohu, before regulators pulled …

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SVOD on Rise in China

According to a recent Futuresource study, subscription video-on-demand (SVOD) is becoming a force in China, in spite of piracy being rife in the country. The major drivers are a combination of demand from younger viewers and the fight for consumers between heavyweight Chinese SVOD companies such as Baidu, Alibaba and Tencent. Alibaba acquired the SVOD service – Youku Tudou …

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Video Streaming attracts 710 Million Mobile Internet Users in China

Mobile internet users in China have shown huge interest in listening to music and using video streaming services while on the move. According to a recent study, people spent an average of 112 minutes on their smartphone, out of which 32% of the time was spent browsing their favorite music and video content. Wechat with 560 …

VOD subscribers for iQIYI double since 2015

The number of subscribers to iQIYI’s video-on-demand service has doubled since the beginning of December 2015 which, says a company statement, signifies ‘a significant trend in China that more people are willing to pay for good content’. “Reaching the 20 million in paid subscription indicates the strong demand among Chinese online viewers for paid video …

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