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Italy to have 2 Million SVOD Subs by Year End

According to a recent report by Italy’s Institute for Competitiveness (I-Com), the number of SVOD service subscribers should exceed 2 million by the end of 2016, from that of 7,00,000 recorded at the start of the year. Over a third of Italians access online video streaming services (36%) from an average of 2-3 different devices. Revenues recorded …

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Italy’s video advertising market to grow by 30% in 2016

According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising. This compares to the 2015, when the OTT video advertising market was worth up by 25% from …

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Worldwide SVOD Numbers are on Rise

According a new study by Ampere Analysis, cord-cutters, shavers or cord-nevers all are showing good signs of SVOD adoption across the globe. The largest numbers, obviously come from the US at 71% people subscribing to at least one subscription video streaming service. Then there’s Sweden at 53%, UK at 42%, and the Netherlands at 38%. The fastest growing SVOD …

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Italian Broadcaster Rai launches Free OTT Service

Italian Broadcaster Rai launches its new free OTT live streaming platform named RaiPlay via mobile as well as a website. The service includes 14 live streaming Rai channels, a TV guide and catch-up TV including TV series, movies, documentaries and concerts. The app works online as well as offline and provides ‘watch later’ and resume playing the ‘last seen’ …

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Kids Drift more towards Linear TV: Study

According to a new research from Viacom, linear TV is still the most popular medium for kids to consume video content. The research states that kids around the world use an average of five sources to watch TV, and 90% of those surveyed state that they watch TV regularly. Consuming video on demand content from …

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UK viewers have been the quickest to embrace on-demand TV

UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to decline in the UK, but factoring in online and on-demand services the time spent watching …

Tablets Overtake Desktops, Europe Hotspot for Online Video

JW Trends of Online Video report has revealed video time watched per person is highest in Europe. Consumption patters across 6 continents were taken up for study. JW found that tablet users watched the most video per month (40 minutes), followed by desktop (30 minutes), and mobile phones (20 minutes). However, the company noted that the growing trend …

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