Italy - Latest updates on Italy
Italy to have 2 Million SVOD Subs by Year End 08 November 2016
According to a recent report by Italy’s Institute for Competitiveness (I-Com), the number of SVOD service subscribers should exceed 2 million by the end of 2016, from that of 7,00,000 recorded at the start of the year. Over a third of Italians … Continue reading
Italy’s video advertising market to grow by 30% in 2016 28 October 2016
According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising. This compares … Continue reading
Worldwide SVOD Numbers are on Rise 07 October 2016
According a new study by Ampere Analysis, cord-cutters, shavers or cord-nevers all are showing good signs of SVOD adoption across the globe. The largest numbers, obviously come from the US at 71% people subscribing to at least one subscription video streaming … Continue reading
Italian Broadcaster Rai launches Free OTT Service 21 September 2016
Italian Broadcaster Rai launches its new free OTT live streaming platform named RaiPlay via mobile as well as a website. The service includes 14 live streaming Rai channels, a TV guide and catch-up TV including TV series, movies, documentaries and concerts. The app works … Continue reading
Kids Drift more towards Linear TV: Study 07 September 2016
According to a new research from Viacom, linear TV is still the most popular medium for kids to consume video content. The research states that kids around the world use an average of five sources to watch TV, and 90% … Continue reading
UK viewers have been the quickest to embrace on-demand TV 02 August 2016
UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to … Continue reading
Tablets Overtake Desktops, Europe Hotspot for Online Video 18 December 2014
JW Trends of Online Video report has revealed video time watched per person is highest in Europe. Consumption patters across 6 continents were taken up for study. JW found that tablet users watched the most video per month (40 minutes), followed by desktop … Continue reading
