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12% of subscribing respondents were reported to have a loss of interest in original content 01 August 2016

Both subscribers and non-subscribers to Netflix who were surveyed by Jefferies indicated that price was a concern: current subs were more likely to cancel their service if the monthly rate went up, and non-subs cited the price as the biggest reason to not sign up for the SVOD service. Further, the licensed content in Netflix’s …

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