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Kwese Iflix launches VOD digital platform in Zimbabwe

Joint venture between SVOD service Iflix and Econet Media, Kwese Iflix has launched a VOD digital entertainment platform in Zimbabwe. The Kwese Iflix mobile app will offer live linear broadcast content including on-demand entertainment programmes for an African audience. Mayur Patel, CEO, Kwesé Iflix quoted,“The Kwesé iflix app, created for the mobile generation, now offers …

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How to improve OTT Advertising

More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. Another 2016 Nielsen report suggested that …

Roku expands by developing a hybrid Pay-TV platform

Roku is ready to launch a hybrid set-top box that promises to deliver traditional linear TV content alongside its video streaming services from a single device. The new box will be first available with Sky. It will be consequently available for Roku powered partners later in the year. Andrew Ferrone, vice president of pay TV …

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OTT Challenge For Broadcasters: How Will The Traditionalists Scale Up?

  On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The video on demand (VOD) revenue is expected to reach US$ 51.1 billion in 2020, in …

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