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How to Take your Business Virtual amidst the COVID-19 Pandemic? 03 April 2020

  We are living in uncertain times- The COVID-19 pandemic has engulfed almost the entire world and this is good enough reason to panic!  Staying at home to save lives, many of us are finding ourselves in social isolation. With scientists and professionals claiming that the virus is not going to go away anytime soon, …

Adaptive Bitrate Streaming: Simplified for One & All 20 March 2020

  We, in most cases, have Adaptive Bitrate Streaming working for us while enjoying audio/video content on an OTT platform. However, not every viewer is technically aware of the fact that it is working behind the scenes. And this is exactly what it is meant to do, not let any scope for the viewer to …

SD, HD and 4K – Streaming Video Resolutions Explained 11 March 2020

  The dynamics of video delivery and consumption are changing rapidly in today’s world and keeping pace with the constantly evolving video streaming standards is becoming a challenging job not for just content owners but broadcasting and streaming distributors as well. One of the key aspects of delivering a good quality video is understanding and …

How Corporates are Using Live & On-demand Video to Market their Brand 20 February 2020

  In an era of constantly evolving video dynamics, more and more corporate organizations are using live/on-demand video as part of their internal and external communications strategies to market their products and reach a wider audience. Not just media and broadcasting biggies but top-notch brands functioning in IT/Real Estate/Electronics and Fintech industries are using enterprise …

Stream like a Pro: Ways you can Boost Live Streaming Viewership 07 February 2020

  Let’s say you are a live streaming pro and regularly live stream videos on your webpage or streaming platform. But when it comes to gaining ample viewership, you start facing choppy waters. Sounds like you?  If you are struggling to gain viewers for your live broadcasts, you have come to the right place! In …

Muvi Introduces Podcasting Solution: Ventures in the Podcast Industry 29 January 2020

  Muvi rolls out its brand new Podcasting solution keeping in mind the consistent growth of the podcasting industry with over 750,000 active podcasts launched in 2019 with as many as 86 million podcast listeners in the U.S. Released last month, Muvi Podcast has already started to gain popularity among customers. With this latest development, …

Video Transcoding: Why is it Important in Streaming? 10 January 2020

  If you are a newbie in the streaming and media industry, you probably must have heard the terms “encoding” and “transcoding”. However, you aren’t exactly sure what they mean.  Well, you have come to the right place as we are going to explain what video transcoding means and what it isn’t and what it’s …

Audio / Video streaming trends to watch out for in 2020 13 December 2019

  The OTT industry is wrapping up 2019 with some heat in the market. With consumers switching to online entertainment, media consumption habits have undergone a paradigm shift.  Companies have not missed this chance for maximizing their revenue too. There have been new market entrants in the industry. Existing players, on the other hand, have …

Advent of CMAF: Exploring the Basics of Low Latency Streaming 06 December 2019

  As the number of viewers abandoning traditional satellite and cable services reach new heights each year, video content owners and broadcasters think over new ways to meet speedier delivery of live productions. In order to generate faster delivery of live video streams, we need to first simplify the process concerning the delivery of HTTP-based …

HLS vs MPEG DASH: Which Streaming Protocol Should You Choose? 22 November 2019

  Considering the fact that video consumption is supposed to cross 60,889 PB per month by 2022, delivering low latency live video and on-demand streaming has become the need of the hour. But, the question is – which streaming protocol – MPEG-DASH or HLS can deliver the best QoE to end-users? Well, you have to …

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