Live Streaming - Latest updates on Live Streaming
Facebook adds video streaming tab to mobile apps 11 April 2016
Facebook sees 100 million hours of video streaming every day. The apps now have a dedicated tab for videos at the bottom. Facebook is optimistic about live streaming potential and is hence adding a lot of features to it. It … Continue reading
Let’s PLAYBALL – says live streaming 08 April 2016
Previously when there was Manchester United vs Arsenal in the league finals, one used to mark the date on the calendar, grab a few beers and makes sure that he/she is on the coach in front of the TV by … Continue reading
Facebook pumps up live streaming 07 April 2016
Facebook is actively adding features to Facebook Live to make it competitive with industry leader, Periscope. Live video, after a dull start, has become a rage today, with Snapchat and Meerkat adding to the competition. Facebook is pushing publishers to … Continue reading
Brands use Live streaming to connect with targeted audience 05 April 2016
Live streaming campaigns are getting popular for brands on Facebook, Snapchat, YouTube, Periscope and Twitter – all of the companies have been increasingly investing in their live streaming infrastructure. BMW live streamed campaign video for its M2 model via Periscope. … Continue reading
PR professionals cash in on live streaming 04 April 2016
PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are … Continue reading
Google to enter live streaming with YouTube Connect 29 March 2016
There are reports that Google is building a new live streaming app called YouTube Connect. Right now, live streaming is available on YouTube, only to users who have a credible verified channel. This is available via an app called Creator … Continue reading
Periscope gets 110 years of live video watched in a day 29 March 2016
Periscope is on a roll. The biggest player in mobile live streaming has recently turned a year old. Owned by Twitter, the company revealed that it has had 200 million broadcasts made on its network. It gets a daily view … Continue reading
Deloitte report says 4G will help OTT grow in India 28 March 2016
4G is rolling out in India at a fast pace. According to a report by Deloitte, the demand for online content will increase rapidly in the coming years. The report mentions, “4G will bring complete transformation of… television viewing experience … Continue reading
Retailers reap the benefits of live streaming 28 March 2016
Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played … Continue reading
44% of brands use live streaming and videos 08 March 2016
A recent survey on live streaming by Brandlive shows that 44% of companies participating in the survey had rolled out at least one live streaming video in the last 12 months. Also 20 percent had planned to use live streaming … Continue reading
