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VOD Viewership in Ireland Continues to Increase

Viewership of video on demand (VOD) on connected devices continues to surge in Ireland with 3 in 4 Irish adults, aged 16+, saying they have viewed VOD over the last six months, according to new research from IAB Ireland and Nielsen. The research, entitled The Power of VOD 3, was launched at the recent IAB …

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Sports A Major Driver In Customers Going Back To Pay-TV

  All’s not well in the OTT paradise. Among consumers who cut the cord in the last two years but now express doubts over it and probably want to go back to Pay-TV, 2 out of 5 (almost at 39%) say sports channels are a reason to return, as per a new survey by Frank N. Magid Associates. …

Netflix Viewing Rises, Impacts Traditional TV Trends

Netflix continues to have a major impact on TV viewing — its viewing hours, in relation to traditional TV viewing, are now double the number of a year ago. There were 10 billion hours streamed from Netflix’s movie library, against 129.5 billion hours for traditional linear TV viewing in the quarter. MoffettNathanson Research says Netflix’s …

SVOD and Pay TV all set to boom

Streaming services and pay TV platforms are set to grow exponentially in the next few years while free-to-air broadcasters continue to lose viewers, albeit at a modest rate. Video on demand service Netflix is predicted to hit 3 million subscribers if it achieves a similar market penetration- 36%- as it has in the US. And …

U.S. Online Ad Spending Continues to Catch TV

Internet advertising revenues in the U.S. totaled $49.5 billion in 2014, according to the Interactive Advertising Bureau,  a 16% increase over 2013 revenues. The trade body on Wednesday released its annual Internet Advertising Revenue report, which was conducted by PricewaterhouseCoopers. The report said the industry enjoyed its fifth year of consecutive double-digit growth. Meanwhile, ad spending …

Streaming Overtakes Live TV Among Consumer Viewing Preferences, says Deloitte Study

U.S. consumers are more inclined to stream entertainment from an Internet TV platform than tune in to live TV, according to the results of a new survey from consulting firm Deloitte. Video streaming services such as Netflix, which are now used by more than 42% of American households, have overtaken live programming as the viewing method of choice, Deloitte’s study found. About 56% …

Stan, Netflix lead in volume of video streaming content on offer

The Foxtel and Seven West Media streaming service Presto is trailing its rival vod platforms in Australia in the amount of video content it offers, according to a new study. Content-focused app company Gyde found that Presto currently offers 4009 hours of television and movie content (including TV), almost 2000 less than its nearest rival. In contrast, Netflix offers 5748 hours of content, …

Video infrastructure set to rocket 37% despite virtualization

Video infrastructure markets will continue to grow at a relatively healthy pace of 37% over the next five years, despite the impact of visualization separating hardware and software requirements. According to ABI Research, broadcast pre- and post-production, video encoding, and video-on-demand (VOD) and CDN hardware will all continue to expand. The encoder and transcoder market in …

Internet Bills To Rise As Cable TV Heads Into ‘Veritable Bloodbath’

Cord cutting, combined with more consumer-friendly rules from the CRTC, will send Canada’s telecoms into a TV-services “bloodbath” from which they will recover by raising prices for internet services, market observers say. The latest signs that cord-cutting is beginning to damage telcos’ bottom lines came this week with a new report showing that Canadians ditched …

IPTV market claims 17.39 million subs in 2014

Boosted by a healthily growing fixed broadband market, the global IPTV market comprised 117.39 million subscribers at the end of 2014 according to Point Topic research. The analyst found that strong growth for IPTV continued with a second consecutive recorded quarterly increase of 4.1%.Regionally, East Asia continued its domination of the IPTV landscape with a …

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