Market Study - Latest updates on Market Study

Canadians eschew cable, satellite for Internet 15 April 2015

A new report says more Canadians are choosing to cancel their cable TV and satellite packages and there’s no sign of the migration slowing down. The Convergence Consulting Group says about 95,000 fewer households had a cable TV or satellite subscription … Continue reading

Mobile Video Will Pass Desktop In 2016 13 April 2015

Mobile’s share of total online video streaming services is set to soar from 26% last year to 40% this year and just over 50% by the end of 2016, surpassing desktop viewing, according to a new report and forecast from Adobe … Continue reading

OTT TV Ad Revenue to Increase Four-Fold by 2020, says TDG 10 April 2015

According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV … Continue reading

OTT streaming video subscribers to pass 100 million in 2015 10 April 2015

The number of subscribers to ‘over-the-top‘ video on demand services is expected to pass 100 million worldwide this year, according to forecasts from Ovum. The growing number of direct-to-consumer services, such as the recently launched HBO Now and Sling TV as … Continue reading

Over 50% of Consumers in U.S. Broadband Households Subscribe to an OTT Video Service 10 April 2015

  Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video on demand service, such as Netflix or Hulu Plus. The research firm, which will participate at the NAB Show … Continue reading

Digital content opportunity to deliver $14bn revenues for operators by 2019 08 April 2015

New research from Juniper Research has found that content paid for via carrier billing will provide operators with more than $14bn in revenues over the next five years. The new research suite, ‘Digital Content Business Models: OTT & Operator Strategies … Continue reading

Netflix, other new streaming services drive growth of OTT in Australia 08 April 2015

Australian digital services and content creator Authentic Entertainment reports that over-the-top video streaming platform will revolutionize the media landscape, becoming nearly ubiquitous in Australia over the next 24 months. A new report from the company contends that 85% of the population … Continue reading

Rentrak, comScore, Nielsen chart OTT video audience trends 07 April 2015

As more consumers are viewing online video streaming services like Amazon, Hulu and Netflix on their TV screens, mobile smartphones or tablets, the question becomes: What are users’ viewing behaviors? Online audience measurement firms including comScore, Rentrak and Nielsen are sizing … Continue reading

Tapping Into OTT Video’s 24% Projected Growth is Key for Pay TV, Says ABI Research 07 April 2015

The pay TV market has been struggling with increasing customer churn and maintaining ARPU, and is forecast for only 3.7% CAGR through 2020, according to ABI Research. In contrast, OTT video continues its strong growth, and should see around 26% … Continue reading

Here’s proof people are cutting the cord on cable TV 06 April 2015

According to data from select major cable providers provided to Leichtman Research Group and charted by BI Intelligence, the gap between the number of internet subscribers and TV subscribers in the US is widening. In the final quarter of 2014, … Continue reading