Market Survey - Latest updates on Market Survey

UK ad spends are £10 Bn in 2016-Q1 27 October 2016

According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in … Continue reading

Most Moviegoers Wouldn’t Pay More Than $10 for Day-and-Date VOD, says Survey 17 April 2015

How much value do consumers place on the ability to see a film at home when it’s still playing in the theaters? Not as much as Hollywood would like, it appears. According to a recent survey by RBC Capital Markets, 87% … Continue reading

OTT media delivery tops $51.38 billion 16 April 2015

Media delivery services revenue for over-the-top (OTT) video on demand services reached $51.38 billion in 2014, research from Visiongain has revealed. The firm points out that in less than five years, the global OTT media delivery market has dramatically changed the … Continue reading

OTT TV Apps Target Millennial Males 16 April 2015

According to the NPD study, 62 percent of men 18-34 years- old are aware of the currently available or announced over-the-top TV network apps. Men aged 18-34 are most likely to buy apps that allow them to view OTT video … Continue reading

The World’s Love Affair with the TV May Be Coming to an End, believes an Accenture report 15 April 2015

The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer”, a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types … Continue reading

Axwave’s Unique Viewership Numbers Show That Nearly 30% of All TV Content Watched in the U.S. is via Streaming Over-the-Top Services 13 April 2015

“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.” The Axwave data allows the TV … Continue reading

Video On Demand Market: Global Industry Analysis and Opportunity Assessment 2014 – 2020 09 April 2015

According to finding of the report published by Future Market Insights, the global VoD market was valued at US$ 207,125.4 Mn in 2013 and is anticipated to reach US$ 357,273.9 Mn by 2020, registering a single digit CAGR of 8.1% … Continue reading

VoD getting popular among Polish viewers 30 March 2015

Every fourth young internet user in Poland watches online films, series and TV shows, according to the MEC Video Track survey by media agency MEC. Binge-viewing is rare for the average Polish e-viewer, but 10 percent of viewers aged 15-24 … Continue reading

State of Content Delivery in 2015 25 March 2015

Whether it’s a homegrown, in-house content delivery solution of a service provided by a large content delivery network (CDN) provider, the state of content delivery has never been more robust—or more fraught with peril—than today. The last year saw several … Continue reading

Millennials moving towards video streaming, elders still prefer cable, says Rasmussen Reports 25 March 2015

Adults under 40 are shifting away from traditional means of television consumption. Sixty-nine percent (69%) of these younger Americans use an online streaming service like Netflix or Hulu to watch TV and movies, compared to 39% of 40-64 year olds … Continue reading