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UK ad spends are £10 Bn in 2016-Q1

According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in the region for online ads was slightly higher standing at an increasing of 16.9% reaching …

Most Moviegoers Wouldn’t Pay More Than $10 for Day-and-Date VOD, says Survey

How much value do consumers place on the ability to see a film at home when it’s still playing in the theaters? Not as much as Hollywood would like, it appears. According to a recent survey by RBC Capital Markets, 87% of consumers said they would pay no more than $10 to see a movie on …

OTT media delivery tops $51.38 billion

Media delivery services revenue for over-the-top (OTT) video on demand services reached $51.38 billion in 2014, research from Visiongain has revealed. The firm points out that in less than five years, the global OTT media delivery market has dramatically changed the way in which the global population communicates and consumes media; creating a disruptive effect in …

OTT TV Apps Target Millennial Males

According to the NPD study, 62 percent of men 18-34 years- old are aware of the currently available or announced over-the-top TV network apps. Men aged 18-34 are most likely to buy apps that allow them to view OTT video on demand services  without also buying a subscription to a cable or satellite channel bundle, …

The World’s Love Affair with the TV May Be Coming to an End, believes an Accenture report

The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and the Connected Consumer”, a new research report from Accenture. The television was the only product category to see uniform, double-digit usage declines across different types of media worldwide among viewers of nearly all ages. It is rapidly being replaced as …

Axwave’s Unique Viewership Numbers Show That Nearly 30% of All TV Content Watched in the U.S. is via Streaming Over-the-Top Services

“Over 40% of TV households in the U.S. subscribe to OTT services,” said Damian Scavo, Axwave CEO. “The data that we have been collecting provides unique insights into how viewers are using these services.” The Axwave data allows the TV ecosystem understand how much time viewers are spending on OTT compared with standard linear TV. …

Video On Demand Market: Global Industry Analysis and Opportunity Assessment 2014 – 2020

According to finding of the report published by Future Market Insights, the global VoD market was valued at US$ 207,125.4 Mn in 2013 and is anticipated to reach US$ 357,273.9 Mn by 2020, registering a single digit CAGR of 8.1% between 2014 and 2020. The global Video on Demand market on the basis of services is …

VoD getting popular among Polish viewers

Every fourth young internet user in Poland watches online films, series and TV shows, according to the MEC Video Track survey by media agency MEC. Binge-viewing is rare for the average Polish e-viewer, but 10 percent of viewers aged 15-24 do watch more than five episodes in row. VoD services offering longer video content are …

State of Content Delivery in 2015

Whether it’s a homegrown, in-house content delivery solution of a service provided by a large content delivery network (CDN) provider, the state of content delivery has never been more robust—or more fraught with peril—than today. The last year saw several major trends, three of which feature in this article, and the continued success of online video streaming platforms in 2015—be …

Millennials moving towards video streaming, elders still prefer cable, says Rasmussen Reports

Adults under 40 are shifting away from traditional means of television consumption. Sixty-nine percent (69%) of these younger Americans use an online streaming service like Netflix or Hulu to watch TV and movies, compared to 39% of 40-64 year olds and just 11% of adults over 65. The under-40 crowd is also the most likely …

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