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New audience segments from comScore to help OTT advertisers reach target OTT and SVOD audience

comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized messages based on their streaming, console gaming, and consumption of OTT services etc. The new …

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