Media Analytics - Latest updates on Media Analytics
Analyse Content Performance To Drive Growth, with Muvi Player SDK’s Engagement Analytics 08 September 2023
Businesses use video player SDKs to place video content on their websites. These videos are often meant to increase user engagement. And that is why, tracking the performance of these videos becomes all the more important. Using Muvi Player SDK’s … Continue reading
New audience segments from comScore to help OTT advertisers reach target OTT and SVOD audience 08 February 2018
comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized … Continue reading
