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Young millennials prefer OTT rather than broadcast content: Study

A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein one out of two watched entertainment either on desktop or mobile devices (exclusively). Some other …

OTT TV Apps Target Millennial Males

According to the NPD study, 62 percent of men 18-34 years- old are aware of the currently available or announced over-the-top TV network apps. Men aged 18-34 are most likely to buy apps that allow them to view OTT video on demand services  without also buying a subscription to a cable or satellite channel bundle, …

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