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Mobile Ads spending outlays TV in Australia 30 September 2016

According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion. Australia accounts for the highest smartphone and tablet penetration in the Asia-Pacific region and digital mobile ads had also shown high rate …

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