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Majority of monthly mobile video users spend time on YouTube’s app

Almost a billion hours were spent by Americans watching YouTube videos on Android last July, according to data released by App Annie. That accounts for the largest amount of time spent on any one video streaming app in a month and goes to show the transition in viewing habits from traditional pay TV connections to …

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Mobile Video Streaming set to rule TV in the Future

We are witnessing the transition of the TV viewing experience from simply watching traditional cable or satellite TV from your couch to streaming on-demand videos on different apps, devices and websites. Video has been unshackled from the family room to the train stations, coffee shops, malls, departmental stores etc. People are literally streaming videos from …

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Cisco VNI: Mobile video growing fastest with video viewing amounting to 82% of internet traffic

According to the latest Cisco Visual Networking Index (VNI) shows a growth of 1.3 billion Internet users by 2021 amounting to 4.6 billion or almost 60% of the population. Also, it suggests that 82% of internet users watch videos. It is expected that there will be 27.1 billion devices and connections half of which will …

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Millennials want improved mobile video streaming experience

According to a recent CSG Systems International survey conducted on some 1,000 millennials (aged 18-35) across US, UK, Brazil and Australia on their expectations for mobile services, found that millennials have clear priorities for their mobile service in the coming years, including increased focus on personalization, adoption of artificial intelligence (AI), and high quality and intuitive experience for …

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Advertising dollars to shift towards mobile video

Mobile video is gearing up and even passing PC viewing swiftly. According to a recent report, Two-thirds of US consumers watch mobile video on a daily basis and looking at this shift, advertisers are preparing to shift ad dollars in response. According to AOL’s latest report, mobile video is neck to neck with the PC viewing, at …

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Live mobile video to grow 39-fold by 2021

According to Cisco’s 11th annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (2016 to 2021), 5.5 billion of the global population will be using mobile phones, more than the bank accounts (5.4 billion), running water (5.3 billion) or landlines (2.9 billion). Due the strong growth in mobile phone usage, IoT connections, internet speeds and video consumption, …

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Video to account for Three-fifth of Global Mobile Data Traffic in 2017

According to a recent Juniper Research study, Mobile and M2M devices will generate equivalent to 14 billion hours of 4K video streaming by 2018, principally driven by mobile video uptake. The UK analysts forecast that the annual cellular data traffic will reach 129,000 petabytes (PB) by 2018. The research also predicts that as 4K content becomes more widely …

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Mobile video to grow 50% year-on-year

According to a latest forecast by the Ericsson Mobility Report, there will be 550 million 5G subscriptions in 2022. North America will lead the uptake in 5G subscriptions with about a quarter of all mobile subscriptions are expected to be for 5G in 2022. Asia Pacific is expected to be the second fastest growing region for 5G …

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Mobile Video Traffic in North America is set to Surge

According to a recent study by iGR, the amount of mobile video passing through a mobile network is set to surge in North America as consumers watch more streaming videos and adopt over the top services. The traffic is inclusive of TV services as well as social media videos. The study also stated that the increasing …

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Rising OTT Penetration Piles Pressure on Mobile Network Operators

The ability of accessing OTT content anywhere anytime accounts for major growth in the video streaming industry. Researches stated that mobile video traffic account to half of total in 2015 and will reach 75% by 2020. The mobile consumption of video streaming services is expected to grow at the rate of 7% annually. However, mobile …

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