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ITV invests $1 billion on new SVOD platform

ITV has collaborated with leading technology companies, Hollywood studios, Wall Street banks, independent studios, and strategic partners in raising $1 billion for a new SVOD platform. The main objective is to bring back an ambitious new online video streaming service for mobile users. The new video streaming platform, NewTV has been built for easy and …

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India accounts for the highest online content consumption

India is set to welcome more and more international online content providers and OTT platforms. According to study, India is the largest online content consumption market at a whopping 12.3 hours per week followed by Philippines and Thailand. Japan, however, consumes the least at 6.2 hours per week. The study takes several viewing habits into …

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Mobile device viewing higher in India than the global average – Netflix

Todd Yellin, vice-president of product innovation at Netflix, analyzes how Indian viewing habits are different from that of the US. He noticed how personal taste drives consumption for the Indian user. He said, “when it comes to the device mix if you look globally, around two-thirds of all Netflix viewing is on a TV screen. …

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YouTube top ranking in terms of Mobile video viewing on Android

According to new data from App Annie, Americans spent around 12 billion hours on the top 10 video streaming apps on Android in the period ending July 2017. This number has grown 45% year-over-year. Those surveyed spent 80% of those 12 billion hours on YouTube app alone. YouTube comes pre-installed on most Android phones. Premium …

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Irrespective of screen size, long-form video more popular than short-form video

According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from the persistent growth of mobile and latest trends in online video advertising. Although short-form video …

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Young millennials prefer OTT rather than broadcast content: Study

A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein one out of two watched entertainment either on desktop or mobile devices (exclusively). Some other …

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Offline Viewing – Should your OTT Platform offer it?

Cord cutting is quite the trend these days with the number of streaming services growing significantly each year. Gone are the days when watching movies and television from the comfort of a couch via satellite or cable TV was the norm. The trend is changing towards mobile viewing via video streaming which has fundamentally become …

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