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Half a Million have Cut Cords in US in Q3

According to a recent research from MoffettNathanson, the net subscriber loss for the traditional pay TV in Q3 this year is down by 486,000 subscribers, which is quite same as the last year at 432,000 subs, leaving a 1.4% rate of decline. Cable TV showed steady improvement from 1.7% loss a year ago to just a 0.4% loss in Q3 …

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OTT Penetration falls with Rising Prices

According to a recent MoffettNathanson research, new OTT providers need to price very carefully or they might lose their target audience or cannibalize existing pay TV customers. The study noted a huge correlation between the prices and number of subscribers of an OTT service and stated that pricing should be an important factor for services such …

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Consumers want OTT packages to be priced $30 or less

A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe that OTT Video streaming Platforms should cost $40 or more, whereas the majority believe them to …

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