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Winning the Next Generation of Viewers with OTT Services, panel discussion at NAB 2015

In an NAB session called “Constant Cravings: Using OTT to Win the Next Generation of Viewers” on Monday, panelists pointed to three key elements for over-the-top success: a strong business model, seamless multiplatform access, and frequent innovation. The ad-supported vs. subscription debate continues, but some services have decided to embrace both monetization strategies. For CBS, …

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