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Spotify tests a new feature on its music streaming platform

According to reports, Spotify is secretly testing a new feature named – “Social Listening” among its employees. The new feature would allow multiple users to listen and control a single playlist from their respective devices in real-time. Social Listening feature is pretty similar to that of Spotify’s collaborative playlist feature, however, the way it allows …

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ByteDance to Launch Music Streaming Platform like Spotify in India

ByteDance, the Chinese internet company behind TikTok, is now in talks to launch Spotify-like music streaming app for the Indian audience. According to reports, the company has already secured deals with two leading music labels in India – T-Series & Times Music and is expected to roll out the services around this fall. In the …

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YouTube Premium now available in 7 European countries

After rolling out expansions in South Africa, India, and most of South America, YouTube Premium is now made available to users in further 7 countries of Europe that include Bulgaria, Hungary, Cyprus, North Macedonia, Czech Republic, Romania, and Poland. With this expansion strategy, YouTube is mainly eyeing to reach a wider audience in European countries. …

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Spotify First to Hit 100 Million Paying Subscribers Worldwide

As per the Q1 2019 reports, Spotify becomes the first-ever music streaming service to hit the 100 Million paying subscribers mark. Despite intense competition in the audio streaming industry, Spotify beats out the major competitors like Google Play Music, Amazon Prime Music, and Apple Music to gain more than 217 Million monthly active users. Users …

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Gaana Expands Into Music Video Streaming Services

Gaana, the Indian music streaming giant, introduces music video services on its app in an effort to widen its market dominance. The videos are tailor-made for mobile viewing and available in vertical format only. With this development, Gaana is supposed to differentiate the audio streaming competition from rivals like JioSaavn, Spotify, and Amazon Prime Music. …

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Amazon Ready to Launch a Free Music Streaming Service by the End of April

According to insider sources, e-Commerce giant – Amazon may launch its free ad-supported music streaming service before the end of this April. The service would be made available only on company’s Echo devices through Alexa and is supposed to offer a limited catalog of tunes of major music labels. Currently, Amazon has two music streaming …

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Spotify Introduces New Conversion Metrics to Measure Ad Performance

Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, and manage future promotions accordingly. The metrics will mainly determine the behavior and actions of …

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Apple Music Overtakes Spotify in terms of Paid US Subscribers

Finally, Apple Music records more number of paying subscribers than Spotify in the US. As per the reports, Apple Music counted almost 28 million paying subscribers in February, while Spotify just crossed the 26 million mark. Spotify, a free ad-supported music streaming tier, has more than 207 million active users worldwide, out of which 96 …

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Google Introduces Student Plans for YouTube Music & YouTube Premium in Canada

In an effort to boost the user numbers, specifically students, Google introduces new student plans for YouTube Music & YouTube Premium subscriptions in Canada. YouTube Music for students is now priced at £4.99/month compared to the standard £9.99 plan. And YouTube Premium’s pricing is also reduced to £6.99 from £11.99 per month. This move comes …

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Spotify Introduces New Subscription Model – Premium Duo

In an effort to increase the subscriber base, Spotify announces a new subscription model – Premium Duo for two individuals. This plan is supposed to benefit users, who share the same space under one roof and willing to share their music with each other. By subscribing to Premium Duo plan at a discounted price of …

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