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How to Make a Compelling Ad Creative 13 January 2021

  Advertising is an essential factor when it comes to running a business or company. Well, while creating an advertisement may sound easy, crafting an effective and compelling ad creative is not a cake walk. Here are five tips to follow when planning and designing your creative display ad assets.   Use the Language that …

The Ultimate Guide to Measuring Display Ads 21 December 2020

    Just setting up your display ad campaigns for prospective customers is not enough. Measuring display ads is equally important. Just head to the analytics page and you would be surprised to see numerous graphs and charts. Well, all of these represent important metrics from the collected data through your ads. Here are four …

Online Video Advertising and its Benefits 09 November 2020

  Before starting with your AVoD platform, it’s important to understand how video ads are becoming so popular and why you should invest in them. In this blog, you will be getting a detailed analysis of the different forms of video advertisements and its benefits.    What is Video Advertising?   Video advertising is the …

A Guide to Display Ad Strategies: All you Need to Know 07 October 2020

  In our previous blog Getting to Know Display Ads: An Introduction, we had explained all about display ads- the definition, kinds of display ads, pros and cons and also the various benefits of deploying display ads for your business. In this blog, we will explain all the possible display ad strategies to create a …

Getting to Know Display Ads: An Introduction 09 September 2020

  Be it brand building or generating leads, display ads are an engaging and eye-catching way to target the right audience and wrap it together in a funnel that generates results. In the next three minutes, you will be getting detailed information on what display ads are, and its benefits.   What are Display Ads? …

How Does Retargeting Work? 25 August 2020

  Are you tired of visitors scrolling down your website, spending time on it, and yet leaving without buying your product or service? Well, you are not alone in this journey! Most buyers visiting websites for the first time are distracted and are not ready to buy. Data has it that 97% of people who …

The Ultimate Guide to Cross-Platform Advertising 30 July 2020

We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, it becomes increasingly important to maintain connectivity across all channels — and this can only …

What Features to Look out for in a Video Ad Server? 18 June 2020

  Before starting with your AVoD platform, it’s important to evaluate and select the best Video Ad Server that would cater to your exact requirements. One of the most common challenges you come across in the process is choosing the right video ad server for both small-scale and enterprise businesses. Well, we are here to …

The Ultimate Guide to Choosing the Right Ad Server 16 June 2020

  If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not only host online video advertising and deliver them to your target audience but will also …

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