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A Guide to Display Ad Strategies: All you Need to Know 07 October 2020

  In our previous blog Getting to Know Display Ads: An Introduction, we had explained all about display ads- the definition, kinds of display ads, pros and cons and also the various benefits of deploying display ads for your business. … Continue reading

Getting to Know Display Ads: An Introduction 09 September 2020

  Be it brand building or generating leads, display ads are an engaging and eye-catching way to target the right audience and wrap it together in a funnel that generates results. In the next three minutes, you will be getting … Continue reading

How Does Retargeting Work? 25 August 2020

  Are you tired of visitors scrolling down your website, spending time on it, and yet leaving without buying your product or service? Well, you are not alone in this journey! Most buyers visiting websites for the first time are … Continue reading

The Ultimate Guide to Cross-Platform Advertising 30 July 2020

We have entered an era where people spend more time online than they spend with their near and dear ones. The 21st-century online audience is constantly switching between different devices while expecting the most personalized experience. For advertisers and publishers, … Continue reading

What Features to Look out for in a Video Ad Server? 18 June 2020

  Before starting with your AVoD platform, it’s important to evaluate and select the best Video Ad Server that would cater to your exact requirements. One of the most common challenges you come across in the process is choosing the … Continue reading

The Ultimate Guide to Choosing the Right Ad Server 16 June 2020

  If you have an online video platform, choosing an appropriate video ad server is one of the most crucial decisions you have to make, if you are serious about monetizing your content. That’s because the ad server will not … Continue reading