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Key Market Predictions You May Have Missed at NAB 2015

Last week, at the National Association of Broadcasters show in Las Vegas, broadcasters discussed the evolving market and how to adapt to changing viewer habits. Becoming the successful Broadcaster of Tomorrow requires a deep understanding of the millennials driving change in the industry and how to prepare for the fast-approaching digital-first era. The right online …

NAB 2015: Content discoverability to be the top challenge for the TV biz, “and there’s no number two”

With the digital, global, avalanche of content ever growing and never slowing, discoverability will be the number one challenge in the video on demand industry’s future, according to panellists on a forward-looking TV panel at the National Association of Broadcasters conference here in Las Vegas. Entitled “TV 2020 in the networked society” the panellists noted …

Winning the Next Generation of Viewers with OTT Services, panel discussion at NAB 2015

In an NAB session called “Constant Cravings: Using OTT to Win the Next Generation of Viewers” on Monday, panelists pointed to three key elements for over-the-top success: a strong business model, seamless multiplatform access, and frequent innovation. The ad-supported vs. subscription debate continues, but some services have decided to embrace both monetization strategies. For CBS, …

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