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With 521 local stations, Hulu continues its lead among MVPDs

Hulu, which started its video streaming service last year, has taken a major lead among virtual MVPD operators for local station sign-ups. Hulu announced that currently, it has deals to retransmit  521 local broadcast affiliates across the U.S. With the addition of more ABC and Fox affiliates this week, Hulu said it can now offer …

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Spending rising sharply for OTT ad Revenues

The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad spending will increase, 38% feel it will stay the same. Advertising revenue through premium TV …

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Amazon launches Bollywood SVOD in the U.S.

Amazon channels recently announced launching a new SVOD called Heera – a curated Bollywood (Indian movies and TV series) collection for the U.S. audience. The new service will be available for 7 days free trial and will be charged at $5 a month, afterwords. The OTT service will offer movies, TV shows and kids content in Hindi, …

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YouTube to launch paid TV on-demand Service

Targeting cord cutters, the Google owned video platform is now all set to take on the OTT platforms like Netflix and Hulu and launch a subscription video on demand service – YouTube TV offering a collection of on-demand TV channels. The YouTube TV service will be available for $35 a month and will have 40 …

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Adobe Enables Dynamic Ad Insertion Across Linear & OTT Streams

Dynamic ad insertion is easier with OTT but is less prevalent across TV and VOD platforms. Seeing this, Adobe has enhanced its Primetime solution to boost dynamic ad insertion for live and linear TV streams. This capability by Adobe Primetime can either be client-side (where ad serving tech exists in a consumer’s device) or can be server-side (where …

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Digital Ads are Eating up TV Ad Budgets

According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis points) in the second quarter of the year because of the boom in small businesses …

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US Viewers prefer Olympics over Stranger Things and Orange is the New Black

Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that there was a bigger downturn in Netflix traffic during the opening ceremony, which now seems to be on recovery, …

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Cord-cutters to be shut out from NBC’s Rio live-video lineup.

It’s the first Olympic Games that viewers be available to watch live on connected TVs, including Apple TV, Google’s Chromecast, Roku and Amazon Fire devices, and for the first time, NBC broadcast network content including the primetime show will be streamed digitally. Cord-cutters will be largely shut out from NBC’s Rio live-video lineup. At NBCOlympics.com and …

Frankly Launches Apple TV OTT App

Frankly Inc., a leading content and media companies, announced the launch of their Apple TV OTT app with WBBH, NBC-2.com from Fort Myers, FL. Frankly first introduced its OTT product at this year’s NAB convention in Las Vegas. The WBBH app will be available on the App Store of the fourth-generation Apple TV as Watch NBC2. WBBH is …

Comcast’s NBC to start SVoD service to compete with CBS & HBO

NBCUniversal confirms it is planning to launch a comedy based subscription based on-demand video streaming service later this year. The service is designed to appeal to viewers under 35 who are increasingly opting out of traditional pay-TV. Comedy is seen as a genre that appeals to those younger viewers. Last year #cbs launched CBS All Access, …

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